Product and GTM Alignment for B2B SaaS Scale-ups

Senior Product Leadership to Align Strategy, GTM, and Revenue

I help scale-ups and VCs remove product-GTM friction and focus the roadmap on revenue drivers. Track record: led Dell's Managed Security portfolio from 0 to €10M ARR, scaling across 75+ countries.

Oscar Buijten - Senior Product Strategy Leader and Fractional Product Executive
€10M
ARR

Led the strategy and GTM execution for Dell's Managed Security portfolio, scaling revenue from 0 to €10M ARR across 75+ countries in just two years.

Proven Revenue Generation

This is not theory; it's the executive discipline and revenue focus I bring from 20+ years of launching products.

At Dell, I led cross-functional teams of 80+ people through influence, not authority—aligning product, sales, delivery, and marketing to execute a global rollout that became a cornerstone of the security services business.

B2B Product Strategy
Portfolio, Pricing, GTM
Security Domain Expertise
XDR, Managed Services, GRC
Cross-Functional Execution
Leading teams of 80+ through influence
Built €10M ARR at Dell
TSIA Star Award 2022 TSIA Star Award 2022
Dell President Award 2023 President Award 2023
The No-Nonsense Cybersecurity Leadership Guide Published Author

What Leaders Say

"Oscar contributed significantly to Dell's MDR service development. He worked effectively across Product, Delivery, and Cybersecurity Services, demonstrating a strong understanding of both business and operational requirements. His collaboration helped bring clarity and alignment to a complex program."
James Ginger, VP Global Services at Dell Technologies
James Ginger
VP Global Services, Dell Technologies
"Oscar successfully balanced customer needs with delivery capabilities and commercial requirements to build a simple yet comprehensive security service. He has that rare mix of strategic thinking and grounded empathy—someone who gets things done while keeping people and purpose at the center."
Jefferson Raley, VP of Services Product Management at Dell Technologies
Jefferson Raley
Product Management Director, Dell Technologies
"Oscar consistently bridged the gap between strategy and execution—translating ideas into well-structured, deliverable services that could be implemented across multiple regions. His calm, analytical approach brought clarity to complex initiatives. I would gladly work with him again on any strategic or transformational initiative."
Juergen Domnik, EMEA Practice Lead Datacenter Consulting at Dell Technologies
Juergen Domnik
Data Center Consulting Leader, Dell Technologies EMEA

Choose the right entry point

Two time-boxed intensives for fast clarity plus one ongoing option for sustained leadership.

Ways I work with leadership teams

Two intensives for fast clarity, plus ongoing executive product leadership when you need sustained authority.

01

Product Strategy Intensive

For when direction and trade-offs are unclear, roadmap debates stall, or the ICP is fuzzy.

What you walk away with

  • Strategy Core: ICP + problem + positioning guardrails + strategic pillars + trade-offs
  • 90-day Direction: priorities mapped to outcomes, what not to do
  • Decision criteria: leadership can stand behind

Duration: 4-5 weeks. Fixed scope, fixed fee: €9k-€12k ex VAT.

02

Product-GTM Alignment Intensive

For teams with traction but constrained growth and misalignment between product priorities and how deals are won.

What you walk away with

  • Revenue friction synthesis: where product-GTM misalignment kills deals
  • ICP and segment focus: frame grounded in buying behavior
  • Revenue mapping: product priorities tied to revenue drivers plus a GTM-facing narrative

Duration: 4-6 weeks. Fixed scope, fixed fee: €15k-€22k ex VAT.

03

Executive Product Leadership

For when clarity exists but you need sustained senior authority, a temporary CPO gap, or scaling complexity.

What you walk away with

  • Roadmap authority: ongoing cross-functional alignment
  • Commercial coherence: pricing and packaging implications plus positioning consistency
  • Operating cadence: decision structures that stick

Model: monthly retainer, starting at 8 days per month.

No full-time embedding required.

If you need fast clarity, start with an Intensive. If you need sustained authority, choose Executive Product Leadership. When in doubt, book a short call and we'll pick the right entry point.

My Strategy Tool Kit

My approach to product strategy is grounded in what I learned building a €10M ARR portfolio at Dell over five years.

When you scale a product from 0 to €10M across 75 countries, you learn what actually drives revenue vs. what wastes time. You learn how to align product, sales, and delivery when they're pulling in different directions. You learn how to spot the real blockers before they become crises and how to navigate corporate politics without getting stuck in them.

That's what you get: someone who's done it before in one of the world's most complex enterprise environments. Senior product leadership, not a generic process.

What You Get in Our Engagement

  • Executive judgment applied to your specific market and stage
  • Pattern recognition that identifies critical gaps before they become crises
  • Decision-making structures your team can sustain without ongoing dependency
  • The same alignment discipline I used to navigate Dell's global complexity

Whether you're a founder trying to scale beyond initial traction, a CPO needing to professionalize your product function, or a VC portfolio company requiring senior product support, you get proven experience, not untested theory.

About Me

Oscar Buijten collaborating with product team in strategic workshop
Based in Montpellier, France
Work Style Remote across EU
Languages English, French, Dutch
Approach Direct, analytical, results-focused
Core Strengths Strategic thinking, empathy, execution
Author Cybersecurity Leadership

Ready to Cut Through Product Complexity?

Book a strategy call. No pitch, just a conversation about your challenges and how I can help bring executive clarity to your product strategy.

Schedule Your 15-min Clarity Call

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LaTulipe SAS
471 Chemin vieux
34150 Gignac
France

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Get in Touch

Have a question about fractional product leadership? Let's talk.

Or reach out directly:
LaTulipe SAS
471 Chemin vieux
34150 Gignac, France

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