I help scale-ups and VCs remove product-GTM friction and focus the roadmap on revenue drivers. Track record: led Dell's Managed Security portfolio from 0 to €10M ARR, scaling across 75+ countries.
Led the strategy and GTM execution for Dell's Managed Security portfolio, scaling revenue from 0 to €10M ARR across 75+ countries in just two years.
This is not theory; it's the executive discipline and revenue focus I bring from 20+ years of launching products.
At Dell, I led cross-functional teams of 80+ people through influence, not authority—aligning product, sales, delivery, and marketing to execute a global rollout that became a cornerstone of the security services business.
Built €10M ARR at Dell
TSIA Star Award 2022
President Award 2023
Published Author
Two time-boxed intensives for fast clarity plus one ongoing option for sustained leadership.
Two intensives for fast clarity, plus ongoing executive product leadership when you need sustained authority.
For when direction and trade-offs are unclear, roadmap debates stall, or the ICP is fuzzy.
What you walk away with
For teams with traction but constrained growth and misalignment between product priorities and how deals are won.
What you walk away with
For when clarity exists but you need sustained senior authority, a temporary CPO gap, or scaling complexity.
What you walk away with
No full-time embedding required.
If you need fast clarity, start with an Intensive. If you need sustained authority, choose Executive Product Leadership. When in doubt, book a short call and we'll pick the right entry point.
My approach to product strategy is grounded in what I learned building a €10M ARR portfolio at Dell over five years.
When you scale a product from 0 to €10M across 75 countries, you learn what actually drives revenue vs. what wastes time. You learn how to align product, sales, and delivery when they're pulling in different directions. You learn how to spot the real blockers before they become crises and how to navigate corporate politics without getting stuck in them.
That's what you get: someone who's done it before in one of the world's most complex enterprise environments. Senior product leadership, not a generic process.
Whether you're a founder trying to scale beyond initial traction, a CPO needing to professionalize your product function, or a VC portfolio company requiring senior product support, you get proven experience, not untested theory.
Book a strategy call. No pitch, just a conversation about your challenges and how I can help bring executive clarity to your product strategy.
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Get the strategic guide to help you navigate cybersecurity with clarity.
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Cybersecurity is no longer just an IT concern — it's a leadership responsibility.
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